What We Do
Platform-native strategy, content systems, and conversion-ready journeys for Chinese audiences.
Platform Strategy
We help you build the right presence on Chinese platforms — with a clear plan, not just posting.
- RedNote (Xiaohongshu) strategy and channel setup
- WeChat ecosystem planning (official account, mini program, WeCom)
- Cross-platform audience mapping
- Competitive positioning analysis
Content System Design
We design content systems your team can actually run — not one-off campaigns that die after launch.
- Content format playbooks (what works on each platform)
- Creator workflow design
- Content calendar frameworks
- Visual identity adaptation for Chinese platforms
Conversion Journey Architecture
We map the path from awareness to enquiry — building trust moments that move intent forward.
- Awareness-to-enquiry mapping with trust moments
- Private traffic conversion design (WeChat → WeCom → consultation)
- Landing page optimization for Chinese audiences
- Lead qualification frameworks
Campaign Execution
We run campaigns with weekly reporting and fast iteration — not six-month plans that are outdated by month two.
- Platform-native content creation and publishing
- Community management and engagement
- Performance tracking and optimization
- Fast iteration cycles with weekly reporting